Setting Your Marketing Foundation

Brand Strategy Services

Strategic Planning | Marketing Consulting

Everything starts a great marketing strategy and a precisely implemented marketing plan. Get your house in order with data-driven strategic marketing advice and insights for long-term business success.

Establish Marketing Goals | Objectives

This high-level approach and foundational blueprint lays the groundwork for more informed decision-making and solutions based on your needs, preferences, and pain points. We focus on the “what” and the “why” of your marketing journey. We help you scale your business by conducting market research, determining key performance indicators (KPIs), and setting baseline metrics to reach your marketing goals.

Develop Brand-Building Marketing Plans

You’re provided a detailed roadmap that brings your marketing strategy to life through actionable steps of impactful marketing campaigns. We emphasize the “how”, “when”, and “where” to ensure seamless execution and to keep all key stakeholders informed.

 

Set the tone for every area of your business to thrive with a marketing plan that includes:

01

Target audience Analysis

We’ll pinpoint and gain an understanding of your ideal target audience, demographics, psychographics, and motivations to tailor our marketing efforts accordingly. Includes creating ideal customer personas, your customer pain points, motivations, and social media usage.

02

Competitive analysis

We’ll get you ahead of the competition! Our analysis dives deep into your top 3 competitors, examining their offerings, locations, pricing, and promotions. We’ll even create a SWOT analysis to pinpoint their strengths, weaknesses, opportunities, and threats. This intel comes with actionable recommendations to give your brand a strategic edge.

03

Brand Identity and Messaging

We help you craft a solid and cohesive brand identity and consistent messaging across all marketing channels.  Your unique style guide establishes your voice and tone to brand or rebrand your business with standardized colors, fonts, and logo.

04

Integrated marketing calendar

You’ll get a high-level marketing content calendar utilizing a variety of budgeted online channels. Includes a 12-month content management plan for social media, email marketing, and website (blogs, features sections, etc.

Website Design and Development Services

Website Design / Redesign with WordPress

Drive traffic and convert more leads with an SEO-friendly and lightning-fast loading new or redesigned website. Built with the power of WordPress, we interview you, carefully listen,  and incorporate genuine and authentic feeling aspects of your business.  Each web page is designed with the users’ experience (UX) as a top priority, so your site will truly resonate with your visitors.

Website Hosting / SEO Maintenance

Our secure, high-speed hosting keeps your website up and running 24/7. We provide resonable unlimited edits, daily backups, monthly maintenance, and detailed reports – all backed by our expert tech support.  You can count of us to ensure your website is optimized to rank on Google and always attracting new visitors.

Google Analytics Set Up & Reporting

Get simplified, easy-to-understand reports. Share insights with your C-suite, Board of Directors, and leadership teams for better decision-making. We set up robust Google Analytics tools and metrics to track your key performance indicators (KPIs). This data-driven approach will enable us to optimize your marketing campaigns for better results.

Fractional CMO Services

Stress Less While We Lead Your Marketing For You

Fractional CMO services are designed for businesses that ideally know what they want goal-wise and already have a marketing plan for success but need help with the execution and implementation of marketing tactics. That’s where we can help!

Benefits of a Fractional Chief Marketing Officer:

  • Direct access and guidance from an experienced marketing leader on a part-time basis at an affordable price
  • Leads and manages your marketing projects effectively, ensuring things get done on time and within your budget
  • Ensures marketing goals are strategically aligned with your business goals
  • Actively collaborate with you, your current marketing, sales, support teams, and vendors to strengthen your brand, get the work done, provide marketing skills training, and close deals.

 We become your trusted partner, for as long as you need us (3 months, 3 years, or anything in between). We’ll solve your biggest marketing problems, so you can focus on running your business. Hire us today!

01

Graphic Design | Creative Services

Attract more potential customers with appealing promotional assets that visually communicate your unique value proposition and make your brand pop! We use consistent messaging and evoke emotions that motivate your target audiences to act with urgency with banner ads, brochures, flyers, business cards, catalog layouts, custom QR codes,  logo design, photo editing, postcard design, social media graphics, visual website content, and more brand promotion materials.

02

Content Development Services

Leveraging the power of AI technology and your input, we write impactful SEO-ready content that effectively communicates your brand messages to your target audience. Includes copywrting and stock images for:

 

  • Social Media Management (Up to 12 post) per mth on 2 platforms
  • Email Marketing – (Up to 4 per mth)
  • Blog Posts (Monthly)
  • Lead Generation
  • Custom Landing Pages and more

03

Google Business Profile Set Up | Local Search

Let us help you claim, verify, set up, and optimize your Google Business Profile, ensuring  your brand is strategically noticed and prominently ranks on Google search engine results pages (SERPs).

  • Boost your visibility in your local market
  • Organically outrank your competitors
  • Earn tons of 5-star Google Reviews
  • Drive traffic to your website, generate leads, and improve sales

04

Brand Reputation Management

Integrate the power of customer feedback into your strategy with Google Reviews. The more reviews you have, the more likely you will end up in the Google 3-Pack, a feature of Google’s search results that displays the first three local businesses or listings related to a user’s search query along with a map. These listings are based on relevance, distance, and authority. Elevate your brand’s credibility by showcasing authentic reviews from satisfied customers, building trust, and fostering a positive online reputation.