Setting Your Marketing Foundation
Brand Strategy Services
Strategic Planning | Marketing Consulting
Everything starts with a solid marketing foundation. The main ingredient to every successful brand is a great marketing strategy and a precisely implemented marketing plan. Get your house in order with data-driven strategic marketing advice and insights for long-term business success.
Establish Marketing Goals | Objectives
This high-level approach and foundational blueprint lays the groundwork for more informed decision-making and solutions based on your needs, preferences, and pain points. We focus on the “what” and the “why” of your marketing journey. We help you scale your business by conducting market research, determining key performance indicators (KPIs), and setting baseline metrics to reach your marketing goals.
Develop Brand-Building Marketing Plans
You’re provided a detailed roadmap that brings your marketing strategy to life through actionable steps of impactful marketing campaigns. We emphasize the “how”, “when”, and “where” to ensure seamless execution and to keep all key stakeholders informed. Your marketing plan sets the tone for every area of your business to thrive and includes the following:
01
Target audience Analysis
We’ll pinpoint and gain an understanding of your ideal target audience, demographics, psychographics, and motivations to tailor our marketing efforts accordingly. Includes creating ideal customer personas, pain points, motivations, and social media usage.
02
Competitive analysis
Let us identify and analyze your top 3 competitors. Research competitors’ offerings, locations, prices, and promotional strategies. Includes a SWOT analysis and recommendations.
03
Branding Identity and Messaging
We love working closely with your team to refine your brand identity and positioning, ensuring consistency across all marketing channels and materials. Includes a plan for branding your services, logo design or redesign, voice, style guides, and typography (standardized colors and font types).
04
Integrated marketing calendar
You’ll get a high-level marketing content calendar utilizing a variety of budgeted online channels. Includes a 12-month plan for social media platforms, email marketing, and related website content such as blogs and ads (if applicable).
Website Design and Development Services
Website Design / Redesign with WordPress
Drive traffic and convert more leads with an SEO-friendly and lightning-fast loading new or redesigned comprehensive website. Built with the power of WordPress, a dominant player in the content management system (CMS) market for years, it is known for its versatility, extensive plugin ecosystem, and user-friendly interface. Each web page is designed with the users’ experience (UX) as a top priority.
Website Hosting / SEO Maintenance
Our hosting and maintenance services ensure your website is up-to-date, secure, and optimized for search engine rankings. With 24/7 tech support, fast hosting, unlimited edits, 99.99% uptime, daily backups, monthly maintenance, and detailed web reports, we keep your site running smoothly and attracting visitors.
Google Analytics Set Up & Reporting
Leverage the potential of your data analytics with simplified, easy-to-understand reports. Share insights with your C-suite, Board of Directors, and leadership teams for better decision-making. We set up robust Google Analytics tools and metrics to track your key performance indicators (KPIs). This data-driven approach will enable us to optimize your marketing campaigns for better results.
Fractional CMO Services
Stress Less While We Lead Your Marketing For You
Now that you are set up for success, it’s time to implement marketing tactics based on your business goals. Let us lead your brand to success, while you focus on running your business. We keep a finger on the pulse of marketing trends and the latest technologies to reach your core audience.
Benefits of outsourcing your marketing to a Fractional Chief Marketing Officer:
- Direct access and guidance from an experienced marketing professional at an affordable price
- Leads and manages your marketing projects effectively, ensuring things get done on time and within your budget
- Ensures marketing goals are strategically aligned and meet overall business goals
- Actively collaborate with your current sales, support teams, and vendors to strengthen your brand, provide marketing skills training, close deals, and more.
Never feel overwhelmed again! Get a reliable marketing leader by your side for as long as you need. We’re your trusted partner for 3 months, 3 years, or anywhere in between. Let’s join forces and take your business to new heights.
01
Graphic Design | Creative Services
Attract more potential customers with appealing promotional assets that visually communicate your unique value proposition and make your brand pop! We use consistent messaging and evoke emotions that motivate your target audiences to act with urgency. We can help produce banner ads, brochures, flyers, business cards, catalog layouts, custom QR codes, infographic design, logo design, photo editing, postcard design, social media graphics, visual website content, and more brand promotion materials.
02
Content Development Services
Leveraging the power of AI technology and your input, we write impactful SEO-ready content that helps you effectively communicate your brand messages to your target audience using:
- Social Media Marketing Management
- Email Marketing
- Blog Posts
- Lead Generation
- Custom Landing Pages and more
03
Google Business Profile Set Up | Local Search
Let us help you claim, verify, set up, and optimize your GBP listing, ensuring your brand is prominently placed on Google search engine results pages (SERPs) and:
- Boost your visibility in your local market
- Organically outrank your competitors
- Earn tons of 5-star Google Reviews
- Increase lead generation, drive traffic to your website, and improve sales
04
Brand Reputation Management
Integrate the power of customer feedback into your strategy with Google Reviews. The more reviews you have, the more likely you will end up in the Google 3-Pack, a feature of Google’s search results that displays the first three local businesses or listings related to a user’s search query along with a map. These listings are based on relevance, distance, and authority. Elevate your brand’s credibility by showcasing authentic reviews from satisfied customers, building trust, and fostering a positive online reputation.
