Setting Your Marketing Foundation
Brand Strategy Services
Strategic Planning | Marketing Research
We start every marketing project with foundational strategies backed by conducting extensive market research. Save time, money, and resources with data-driven strategic marketing advice and capture insights for long-term business success.
Establish Marketing Goals | Objectives
This high-level approach and marketing blueprint lays the groundwork for more informed decision-making and solutions based on your needs, preferences, and pain points. We focus on the “what” and the “why” of your marketing journey. Scale your business by determining key performance indicators (KPIs) and setting baseline metrics to reach your marketing goals.
Develop Brand-Focused Marketing Plans
You’re provided a detailed roadmap that brings your marketing strategy to life through actionable steps of impactful marketing plans. We emphasize the “how”, “when”, and “where” to ensure seamless execution, keeping your key stakeholders informed. It includes:
01
Target audience Analysis
We’ll examine your target audience using demographics and psychographics, understand their pain points, determine what motivates them to buy, and identify where they hang out on social media. We build ideal buyer personas used for market segmentation and tailoring your marketing to influence perceptions, resonate, and get results.
02
Competitive analysis
Let’s have fun positioning your brand for success! We scope out your top 3 competitors, examining their offerings, locations, pricing, and promotions. We’ll even create a SWOT analysis, identifying your competitors’ strengths, weaknesses, opportunities, and threats. This intel comes with actionable recommendations.
03
Brand Identity and Voice
We help you craft and document your unique style guide to provide clarity of your brand’s identity (use of logo, fonts and colors), and voice for brand recognition, messaging, and consistent communications.
04
marketing calendar
You’ll get a 12-month glance of your marketing activities. A valuable tool to keep your campaigns, content, events, and promotions on track, avoid missed deadlines, and ensure marketing efforts work together seamlessly.
Website Design and Development Services
WordPress Website Design | Redesign
Drive traffic and convert more leads with a custom-built WordPress website. We take time to interview you or your staff, carefully listen, & incorporate genuine and authentic aspects of your business. Each web page is designed with the users’ experience and SEO as a top priority, allowing you to truly resonate with your site visitors.
Website Maintenance Includes Hosting
Our secure, lightning-fast hosting keeps your website up and running 24/7. We provide reasonable unlimited edits, daily backups, monthly maintenance, and reporting – all supported by our expert tech team. You can count on us to ensure your website is optimized to rank on Google and consistently attract new business.
Google Analytics Set Up & Reporting
We set up Google Analytics to track your website metrics. Then, we develop easy-to-understand reports with insights for you to measure marketing efforts, make adjustments to marketing campaigns, and easily share performance with your Board of Directors, C-Suite, and leadership teams for better decision-making.
Fractional CMO Services
Stress Less While We Lead Your Marketing For You
Fractional CMO services are designed for businesses that ideally know what they want goal-wise and already have a marketing plan for success but need help with the implementation of content development, email marketing, social media marketing, SEO, special events, direct mail, and more. We can help!
Benefits of a Fractional Chief Marketing Officer
- Leadership and guidance of your marketing projects for consistent, budget conscience, and timely execution
- Affordable and direct access to an experienced and certified marketing expert
- Ensures marketing goals stay strategically aligned with your business goals
- Collaborate with your internal teams and outside vendors to get the work done
- As your trusted partner, we’ve got your back for 3 months, 3 years, or anything in between.
We solve big marketing problems while you focus on growing your business. Hire us today!
01
Graphic Design | Logo Design
Attract more potential customers with appealing promotional assets that visually communicate your unique value proposition and make your brand pop! We use consistent messaging and evoke emotions that motivate your target audiences to act with urgency.
Our design work consists of custom logos, display ads, animation, photo and video editing, social media graphics, visual website content, brochures, flyers, postcard design, and more brand promotion materials.
02
Content Development Services
Leveraging the power of AI technology and your input, we write impactful SEO-rich content that effectively communicates your brand message to your target audience. Includes copywriting and repurposing for:
- Social Media Management
- Email Marketing
- Blog Posts
- Lead Generation
- Custom Landing Pages and more
03
Google Business Profile | Local Search
Let us help you claim, verify, set up, and optimize your Google Business Profile, ensuring your brand is strategically noticed and prominently ranks on Google search engine results pages.
- Boost visibility in your local market
- Organically outrank the competition
- Earn 5-star Google Reviews
- Drive more leads to your website
04
Brand Reputation Management
Build trust and highlight your strengths by incorporating testimonials, case studies, and FAQs into your marketing. We recommend social listening to stay on top of what others say about your brand and quickly respond to customer feedback. Good damage control minimizes the impact of negative or viral publicity. Our goal is to protect your brand, foster loyalty, and promote positive perceptions that aligns with your values.
